Why do you like them? What stands out about their content?įor YouTuber Oliver Wright, answering these types of questions led to a better understanding of branding as a content creator: Start with the YouTubers that you personally subscribe to - even if your own target audience doesn’t match theirs. In other words, it’s time for a bit of market research. Here’s an example of the type of video content she creates for her audience:īefore you start uploading videos to your YouTube channel, set aside some time to find out how other YouTubers are creating content for this platform.
Heather does this on her own YouTube channel with a series titled “Challenging Topics - Dive into the nitty gritty.” By being vulnerable and authentic, she’s opening the door for her viewers to connect with her on a more personal level. If you want to talk openly about challenging topics, create a space where viewers can come together as a YouTube community to share their thoughts. If you have a unique perspective and expert insight to offer, let that fuel your YouTube video ideas. Build the house first, then paint and furnish it!” You can have an amazing looking brand, but if it has no heart then you just have a beautifully painted wall with no real drive or purpose. “To me, branding is less about logos, colors, and clever titles and more about the goals and identity of those who are running the brand.
You have to know why your channel matters and then showcase that value in your branding.Īccording to Heather, the creator behind the YouTube channel Fellow Filmmaker, successful branding is much more than eye-catching channel art and visuals: For you to have a successful YouTube channel and become memorable to viewers, you have to give them a reason to feel that way. So, it isn’t enough to sign up for a YouTube account and call it a day. You don't need thousands of dollars to make sure your channel is off to a good start - as long as you have a clear purpose on the platform. Since the barrier to entry is so low on YouTube, anyone can start a new YouTube channel at any time. What is your purpose as a content creator? How will you align that purpose with your YouTube channel? Why should viewers want to watch your videos and, ultimately, subscribe? Photo Source: Photo by Jenny Ueberberg on Unsplash The real challenge is what comes next - namely, working out the logistics of your channel and answering some important questions about brand identity. Signing up for a YouTube account is the easy part. With all that being said, let’s jump right in. To help your YouTube channel stand out among the 38 million others, we’ll also share a few easy-to-implement marketing tips. This guide will break down each of these steps so that you can showcase your YouTuber brand and create content that your target audience will love.